IN THIS GUIDE
Order Desk can connect to Emma and send your customer data to Emma groups.
This guide explains how to set up and use the Emma integration.
To enable the integration, click on Manage Integrations in the left sidebar. Under the CRM tab, find and enable the Emma integration.
Click the Connect To Emma button and login to your Emma account to give Order Desk access.
After connecting, you will see the Groups dropdown with your groups and subscriber counts. If you want all new orders to be added to Emma as they are imported into Order Desk, choose the group to add them to from this dropdown.
If you would rather send specific customers to specific groups, use the Rule Builder to tell Order Desk which orders to send to which groups.
List Field Match
Use the List Field Match to send specific order data from Order Desk into your fields in Emma. The Emma field names should be lower case, and spaces or slashes should be replaced with underscores.
See this guide for a list of Order Desk field names.